Boussac fabrics was the creation of Marcel Boussac who has remained legendary for his intuitive and creative genius. In 2004, Pierre Frey acquired the French Boussac brand. Marcel, the son of a clothing manufacturer, he showed exceptional commercial vision, establishing his eponymous brand in 1934. An essential figure of the French entrepreneurial landscape, he was an icon of the textile industry in the 1950s and truly revolutionized French fabric. Boussac Textiles were driven by expertise, innovation and anticipation of the market, which made up into a winning formula. Extremely meticulous, Marcel Boussac refused to compromise on quality and constantly invested in high-performance equipment. With an exacting technique and new patterns for a younger clientele, he had exceptional success right up to the 1960s. With the revival of the basic approach of this illustrious but somewhat forgotten House, Pierre Frey fabrics decided to add innovation, originality and mastery of the manufacturing process. Both experimental and contemporary, Boussac fabrics latest collections highlight new materials, as well as an innovative approach to stylish decoration. Stretch virgin wools, 3D printing, jacquards with subtle mixes of various fibres, quilted materials and sophisticated plain fabrics with refined textural effects are brand basics. Boussac pushes back the limits of textile creation while keeping in mind comfort, quality of execution and ease of use.
The latest collections from Boussac include Imagine and Cartoon. Imagine brings the free spirit of the 1970s with a fabric colection of designs full of abstract expressionism and bold colours. The Cartoon Collection picks up on the playfulness and common materials of the 1980s including vinyls and neons.