Designers Guild – 50 Years Of Creation

Published on: Oct 09 2020 by TMI

When the words ‘colour’ and ‘pattern’ are used to describe a British deign brand, Designers Guild will almost certainly spring to mind. Celebrating their 50th anniversary in 2020, the iconic lifestyle brand is a vibrant party of colour, pattern and texture.


The Out of the Blue: 50 Years of Designers Guild exhibition, which is running at the Fashion and Textile Museum in London until February 2021 is a celebration of Tricia Guild’s contribution to interior design.

Designers Guild is a firm favourite with TM Interiors clients and team members, so we have put together a short guide to the brand, it’s history and some of the fabulous current collections.


Beginning life as a small section of a single shop in Chelsea’s Kings Road in 1970, Designers Guild has evolved and grown into a global enterprise, helping to change the way in which people view colour, pattern and texture in their homes.


Founded by Tricia Guild OBE, the company is headed and owned by herself along with her brother Simon Jeffreys.


Throughout the brand’s 50 years Tricia Guild’s vision has been to create a ‘lifestyle’, and to show people how to put the different elements of a room together; how colour and pattern, texture and form come together to create a harmonious space that is full of personality and character.


Tricia continues to inspire through her talks, books and now online she not only discusses the new collections launched by Designers Guild, but also provides tips and tricks on how to create a moodboard, a must watch.





Bright shades and bold patterns have always been key to the Designers Guild look. Shown here below in the Amrapali Peony fabric (left) and Saraille Cobalt wallpaper (right).

Designers Guild Amrapali Peony Fabric
Designers Guild Saraille Cobalt Wallpaper

Fabrics, wallpapers, rugs and accessories from Le Poeme De Fleurs collection are layered to create a textural and visually interesting design scheme.


Fitzrovia is a contemporary collection of woven geometric velvets with a beautiful lustre.

Designers Guild Fitzrovia Fabrics

Inspiration for the Designers Guild collections often comes from Tricia and her team’s travels to India, Japan, Scandinavia and beyond, these sources of influence translate into beautiful collections of fabrics, wallpaper, furniture and accessories.

In the Veronese Collection, the opulent beauty of 16th century Venetian frescoes is digitally reimagined creating a new and contemporary language of florals, texture, light and pattern. Combining a mix of contemporary and classicism, the collection showcases a mix of soft neutral colours with tints of pistachio, vanilla, rose and sky blue. Soft linen and cotton grounds are perfect for curtains, blinds, cushions, bedcovers and upholstery.

Designers Guild Veronese Fabrics


Digitally printed florals in soft colour palettes bring Venetian frescos to life.

Shanghai Garden is a collection of stunning wallpapers, printed on heavyweight non-woven grounds. It also features a new uniquely textured paper used for some of the digitally printed designs which offers the soft handmade feel of parchment.

Classical Chinese landscape painting and calligraphy is a strong influence in the range, with imagery of mountains, rivers, trees and blossoms. There are also two subtle textural designs that provide a wonderful coordinate with the more painterly patterns.

Designers Guild Shanghai Garden Wallpapers

Plains and textures – as well as a wide range of stunning deigns and prints Designers Guild also supply a wonderful array of plains and textures which can be combined with patterns. One of the signature looks of the brand is using an eclectic range of fabrics together to create a unique item.


Lisbon is an innovative recycled fabric range – woven in Italy from yarns recycled from the fashion industry. This smart trio of small scale textured weaves have a mid-century contemporary feel.


Designers Guild Keswick Fabrics

Keswick is a duo of tweed-like textured weaves, in a broad colour palette from earthy neutral tones to bright vibrant accents. Both qualities are machine washable and hard wearing for all upholstery applications.

Panel Wallpapers – With large designs and wallpaper panels becoming increasingly popular for home interiors and interior design schemes, Designers Guild Scenes and Murals Wallpapers compendium comes at a very apt place in time. From smart tailored geometrics to elegant, painterly washes of plain colour and intricate, highly detailed floral studies and captivating landscape scenes, you are sure to find the perfect design for your statement wallpaper.


Giardino Segreto Scene 1 Delft Wallpaper from the Mandora collection is a stunning composition of a secret garden scene with awe-inspiring detail, set against dramatic open skies, to make you feel truly immersed in Utopia. Available in two sublime panels, which can be used together or alone to stunning effect.

Other Brands – Designers Guild also distributes several other luxury brands.

Christian Lacroix Maison designs are unique, exuberant, colourful and baroque. Expressing a dynamism and love for colour the lifestyle collections will certainly draw attention.


Geisha – Prisme from the Histoires Naturelles Fabric collection is a truly luxurious and extraordinary fusion of exotic prints, realised in a glorious jacquard weave. Inspired by vintage Japanese textiles this sublime and softly shimmering design features a unique combination of colours and is a brilliant fabric for curtains, blinds, cushions, bedcovers and upholstery.

John Derian for Designers Guild is a versatile collection that perfectly reflects Derian’s extraordinarily beautiful aesthetic, with intricate botanical illustrations, romantic florals and vintage prints. John Derian is renowned for his distinctive decoupage style of mixing classic imagery and motifs with his keen eye for detail.

John Derian Fabrics

Picture Book papers and fabrics are versatile collections that perfectly illustrate an aged aesthetic, with intricate botanical illustrations, romantic florals and vintage prints.


Ralph Lauren as a brand has a distinctive vision and unwavering commitment to craftsmanship that has enriched many different interior settings the world over. The collection of Ralph Lauren fabrics is always carefully selected and woven by skilled artisans around the world. Encompassing everything from Italian jacquard to Scottish wool tartan and Belgian linen, the line offers a wealth of possibilities for curtains and or upholstery in the signature collections he has been creating in association with Designers Guild.

The Ralph Lauren Signature wallpaper collections get ever more popular as his home brand becomes increasingly well known in the UK. Using distinctive colour palettes for wallcoverings that cover everything from practical to statement papers there is something for everyone in this range.


Signature Stripe Library wallpaper collection (top) and Signature Half Moon Bay fabric are both classic examples of Ralph Lauren style.


The Royal Collection have undertaken a worldwide association with Designers Guild to produce a range of fabrics and wallpapers inspired by the interiors of the royal palaces, Windsor Castle and Buckingham Palace. The highest skilled weavers, printers and specialist mills have been enlisted to ensure that traditional methods and the latest in modern technology go hand in hand in the production of this remarkable collection.


Connaught Fabric collection is inspired by the history of Royal Household and Palaces, this serene range details stately scrolls on elegant jacquard woven silk damasks, exquisite embroideries on refined silk satin grounds and sweeping florals in large, dramatic scales.


Combining a series of engravings from the Royal Collection archive depicting the original Buckingham House and surrounding St James’s Park. Create a statement wall with this graphic and contemporary large-scale panel design.

William Yeoward has a reputation as a style maker, retailer and designer of beautiful products for the home. His extensive range of curtain and upholstery fabrics and wallpapers are designed to offer elegance and comfort with great texture. The designs are created with a colour palette that features a myriad of blues as well as ochre, red and shades of naturals and neutrals.


Almacan Spice Fabric from the Florian collection draws inspiration from William Yeoward’s extensive archive of vintage and antique textiles. This versatile stripe in earthy red and indigo tones is highlighted with intricate small-scale patterns celebrating the art of textiles. Woven with jute and cotton for statement upholstery, cushions and blinds as well as other interior applications.


The unique Philippine fabric design is reimagined to stunning effect in this glorious large-scale wallpaper (left) Evocative of a wax resist floral tie-dye pattern, this beautiful wallpaper is printed onto a smooth non-woven ground for ease of hanging. Shown alongside Perosita, also from the Philippine Wallpaper collection

Designers Guild also offer an extensive contract collection for commercial projects. If you are looking for a plain upholstery in a specific shade or a statement print, a wide width voile or a flame retardant fabric for curtains – you need to be sure that your choice combines style and quality with extreme durability and performance. Likewise, the wallpapers the brand has available for contract are designed to combine robust practicality with supreme style.

At 50 years strong, we personally cannot wait to see what the future brings for the Designers Guild brand.

Here at TM Interiors we can help you with all your interior design projects, get in contact for a chat and advice on any of the Designers Guild fabrics, wallpapers, rugs and furniture ranges or any of the other brands that we work with.

We continue to offer bespoke soultions for custom made designers guild curtains and blinds with our own in-house curtain workroom, and furniture showroom.

Designers Guild - 50 Years Of Creation
Article Name
Designers Guild - 50 Years Of Creation
Celebrating 50 years of Designers Guild looking at what makes the brand and fabric/wallpaper collections so special and the celebration of Tricia Guild’s contribution to interior design.
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TM Interiors Limited
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